How It Works
If a business determines that it needs more marketing expertise or simply more marketing activity, what are its options?
1) Employ a marketing manager
Advantages: dedicated resource
Disadvantages: cost ($6-10K per month salary + on costs); long term employment commitment; likely lack of broad experience at lower salary levels
2) Train up an existing team member/business founder
Advantages: less expensive than employing dedicated marketing person; familiarity with business
Disadvantages: takes person away from original role (plus replacement cost); lack of marketing experience; training costs
3) Get a business coach
Advantages: less expensive that options above; external viewpoint/independent advice; generally good business experience
Disadvantages: cost (generally $2-3K per month); business coach does not implement (internal resource still required)
4) Get an external specialist agency
Advantages: are experts in their field; implement marketing activity on your behalf
Disadvantages: most agencies specialise in one field only eg SEO, advertising, web design, PR - and in practice many businesses can only afford to engage one of these agencies (marketing is most effective when it is across all these fields). Plus that agency is unlikely to recommend any marketing strategies outside their area of expertise
5) Engage My Marketing Person
When you engage My Marketing Person, you choose the type and level of marketing support you need. This could be...
Total marketing function (strategy/planning/implementation across a range of channels)
Training in marketing generally or with specific marketing tools
Putting together a marketing plan
…or a mix of these.
And as your business grows, you can change the type of assistance you need, on a month-to-month basis. My Marketing Person can even help you identify and hire a suitable marketing manager when the time comes.
A good marketing person can help you...
Correctly identify those people most likely to want or need your product or service
Devise strategies to get your product or service in front of these people
Deploy a variety of approaches and continually improve these to make more sales and/or lower the cost of making each sale
Continually monitor the effectiveness of marketing strategies and make changes where necessary
Think 'outside the box' when determining suitable strategies
Where to from here?
Want to know more about how it works? Get in touch and we’ll set up a initial 20-30 minute telephone consultation. To get the absolute most out of this session, complete our 7 minute marketing questionnaire 24-48 hours ahead of the meeting…