Entire industries revolve around business plans.
John Cleese once said that comedian Ronnie Corbett - one half of The Two Ronnies - had 'the best timing' he had ever seen. Timing is everything in comedy, and it's pretty important in marketing too.
I was planning on writing this Monday's Marketing Minute on the impact of AI on marketing and then got distracted by tonight's Q&A on the ABC, which happened to be about the rise of AI, robots, and for some reason particularly sex robots and killer robots. If you've seen any Austin Powers films you'll know that they can be both at the same time.
This is what might be regarded as a 'quick and dirty' article.
I gave a talk at Click! 2017 last week on content marketing and threw this diagram up on the screen to illustrate how you can run a content marketing strategy and keep it rolling around.
I have referred to this before and call it the 'virtuous circle' of content marketing.
And who is a 'small business owner'? Much like John Cleese, Ronnie Barker and Ronnie Corbett in the 'class sketch', the mind immediately pictures a caricature of the phrase and that's what tends to stick.