There's an aspect of marketing that is somewhat overlooked - how people can pay you.
This is what might be regarded as a 'quick and dirty' article.
I gave a talk at Click! 2017 last week on content marketing and threw this diagram up on the screen to illustrate how you can run a content marketing strategy and keep it rolling around.
I have referred to this before and call it the 'virtuous circle' of content marketing.
And who is a 'small business owner'? Much like John Cleese, Ronnie Barker and Ronnie Corbett in the 'class sketch', the mind immediately pictures a caricature of the phrase and that's what tends to stick.