One man – Edward Bernays. Edward Bernays was Sigmund Freud's nephew and in fact played a major part in Freud's rise to fame and the adoption of Freud's ideas in psychology and psychoanalysis in the US.
John Cleese once said that comedian Ronnie Corbett - one half of The Two Ronnies - had 'the best timing' he had ever seen. Timing is everything in comedy, and it's pretty important in marketing too.
I was planning on writing this Monday's Marketing Minute on the impact of AI on marketing and then got distracted by tonight's Q&A on the ABC, which happened to be about the rise of AI, robots, and for some reason particularly sex robots and killer robots. If you've seen any Austin Powers films you'll know that they can be both at the same time.